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Branding

Comet Mailing

Comet mailing branding was thought to remain closely linked to Nova Interaction as its first product set to have a bright future. Inspired from shooting stars and comets, the term ‘comet mailing’ is a mix of speed and technology from the outer-space. The brand only positioned among a few large local groups is an efficient system that can be customised for further needs.

Comet Mailing is a mailing system that allows businesses to email their clients for all kinds of mass mailing communications.

Comet Mailing is a mailing system that allows businesses to email their clients for all kinds of mass mailing communications.

A few logo proposals were identified and then one of them was developed to reach its final stage.

Logo Construction

From 45 degree-lines and a mix of sharp and rounded edges, the logo provides a well-balanced identity of its own.

Colors

Based on a set of shades of blue as a digital tool, three main shades were needed to give a strong and bold look to the brand.

 

PANTONE 306 C

C:81 M:3 Y:5 K:0

R:0 G:178 B:226

#00B2E2

 

PANTONE 303 C

C:96 M:72 Y:52

K:57 R:1 G:47 B:57

#153056

 

PANTONE 290 C

C:37 M:8 Y:1 K:0

R:153 G:202 B:234

#99CAEA

Grayscale Colors

 

C:52 M:43 Y:41

K:7 R:128 G:129 B:132

#808184

 

C:26 M:20 Y:20

K:0 R:188 G:189 B:191

#bcbdbf

 

C:9 M:6 Y:7 K:0

R:229 G:230 B:230

#e5e6e6

Logo Application

Standalone Icon

The logo above represents Comet Mailing and this symbol alone, extracted from the logo, can be set to replace the meaning of the logo as a stand-alone identity.