We guide you with a digital strategy and an action plan, so that every single content that you create online is visible by your potential customers to keep you ahead. We aim at providing insights and reports on how your organisation is faring through various connected media and providing you with the most appropriate marketing tools that allow instant access to performance levels feedback of your own marketing initiative to guide you in optimising your online content.
SEM is a form of search marketing that involves the promotion of websites by using PAID tactics to increase their visibility in search engine result pages. A paid SEM strategy includes both the activities involved with setting up and optimising ads as well as setting a budget that pays for the placement of ads.
When setting up a campaign within an SEM network, the marketer is prompted to:
Conduct keyword research and select a set of keywords related to their website or product
Select a geographic location for the ad to be displayed within
Create a text-based ad to display in the search results
Bid on a price they are willing to pay for each click on their ad
Both SEO and SEM fall under the umbrella of search marketing, thus measuring, managing and analysing marketing performance helps to maximise its effectiveness and optimise return on investment.
Create a strategy that caters to the customer
Use organic rankings to find and understand competition
Use back link data to identify networking opportunities
To ensure a global visibility of the digital performance
To measure success and source of success
To keep an eye on competitors progress