Globexfin

Branding

Globexfin Back

Globexfin is basically a management company providing a suit of business facilitation and consulting services to corporate clients.
The Brand name is a combination of Global and financial with an X factor in between. This X factor makes the multiplication of both dimensions a world with greater possibilities, tending to infinite opportunities or unlimited possibilities. The brand puts forward the following characteristic: Simplicity, Passion and determination, Flexibility.

Globexfin will be communicating mainly on digital channels with an assertive tone.
Some of Globexfin’s broad traits of communication: Passionate, Knowledgeable, Authentic.

Moodboard - tending to infinity

Concept

The concept of the logo is based on the result of globe X finance which results to infinity. However, we stylised the symbol of infinity to a twisted 3D design with strong presence of colours.

IDEA

Logo Construction

Untitled-1

Proportion

Fonts

 

Corporate Identity

We developed a series of branded items as starter-kit to enable Globexfin to start up and market its services.