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Search Marketing & Data Analytics

Optimise your brand visibility

We guide you with a digital strategy and an action plan, so that every single content that you create online is visible by your potential customers to keep you ahead. We aim at providing insights and reports on how your organisation is faring through various connected media and providing you with the most appropriate marketing tools that allow instant access to performance levels feedback of your own marketing initiative to guide you in optimising your online content.

  • Expertise
  • Search Marketing and Data Analytics

Search Engine Optimisation

SEO increases your brand’s visibility through the quantity and quality of the traffic to your website through search engine results. It uses ORGANIC strategies to appear in search.

Process of SEO

Search Engine Marketing

SEM is a form of search marketing that involves the promotion of websites by using PAID tactics to increase their visibility in search engine result pages. A paid SEM strategy includes both the activities involved with setting up and optimising ads as well as setting a budget that pays for the placement of ads.

How does SEM work?

When setting up a campaign within an SEM network, the marketer is prompted to:

  • Keyword Research

    Conduct keyword research and select a set of keywords related to their website or product

  • Geographic Location

    Select a geographic location for the ad to be displayed within

  • Text-Based Ad

    Create a text-based ad to display in the search results

  • Bid Price

    Bid on a price they are willing to pay for each click on their ad

Keyword Research

Conduct keyword research and select a set of keywords related to their website or product

Geographic Location

Select a geographic location for the ad to be displayed within

Text-Based Ad

Create a text-based ad to display in the search results

Bid Price

Bid on a price they are willing to pay for each click on their ad

The benefits of search marketing to your business

Increases brand visibility

Builds brand credibility

Improves search visibility

Improves search rankings

Takes you ahead of the competition

Cost-effective

Data Analysis

Stay on track

Both SEO and SEM fall under the umbrella of search marketing, thus measuring, managing and analysing marketing performance helps to maximise its effectiveness and optimise return on investment.

With results obtained you can effectively

  • Create a strategy that caters to the customer

  • Use organic rankings to find and understand competition

  • Use back link data to identify networking opportunities

Why should you monitor your results?

  • To ensure a global visibility of the digital performance

  • To measure success and source of success

  • To keep an eye on competitors progress

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