UCAMP

Branding

UCAMP Back

Ucamp is an annual event launched by the campus of Medine Education as an induction to campus and break the ice among students.the brand was thought as a trendy tag. The symbol of the Hashtag # is purposely placed. Since the name chosen was U Camp, we thought of integrating the U to the C in the hashtag in a threaded style to show the bonding that is going to be created on the campus.

 

INSPIRATIONS

Logo Proposals

The various proposals below were inspired by both education and the youth recognisable symbols.

 
 
 
 
 
 
 
 
 
 
 
 

Logo Construction

Primary Colors & Secondary Colors

Since the brand will essentially profect a festive environment, the colours chosen needed to be lively, attractive and visible.

CMYK 84, 64, 0, 0

RGB 58, 92, 172

HEX #3a5cac

Pantone 7455 C

CMYK 6, 14, 1, 0

RGB 97, 179, 228

HEX #61b3e4

Pantone 2915 C

CMYK 74, 77, 0, 3

RGB 96, 74, 151

HEX #7f56c5

Pantone 2665 C

CMYK 0, 84, 70, 12

RGB 211, 64, 60

HEX #ff4337

Pantone Warm red C

CMYK 0, 44, 85, 0

RGB 246, 160, 51

HEX #ff9e15

Pantone 137 C

CMYK 98 20, 91, 0

RGB 0, 134, 74

HEX #009d4e

Pantone 7482 C