Insomnia cure is a project that was awarded to us through online job portals. The brief was to create the identity of the application as well as the user experience based on the sections predefined by the client. We conceived the identity with a brand character who could actually be a specialist in insomnia. We wanted to get away from all these applications that appeared as analytical and boring and thus created a funny and friendly character.
The owl as brand character gives a softer touch and a friendly approach to the brand.