ICSIA has been a challenging project since it came before the Medine Education Village project. The brief on this project was to position those reputed french institutions as a level above the rest. However we had to keep the website consistent so that the customer feels that he is on same campus.
The website was designed to be light, fresh and of high standards.
We created a linear interface design with pure shapes and lines and a balance of infographics, icons and text.
The interface has been thought from a student perspective in mind. The structure of information and feel was set as to keep it informative with relatively few text. A clear call to action and relative information to drive interest to either the course or the institution.
We spend precious time to ensure that the mobile version works perfectly and is pixel perfect for all mobile devices. When we create brand online, we design every single screen and think at the different sizes to ensure that they well though and developed as per approved designs.